Over the last few years, consumer behavior is changing and now with the use of technology we find customers better informed, more connected and using multiple screens (PC, tablets, smartphones …). Nowadays information comes each time through more digital channels and this has increased the online shopping.
The digital challenge for companies is to create a design that involves a good digital strategy and allows combining business and technology with a view to short, medium and long term. With less investment it is possible to obtain better results.
40% of the companies recognize the savings obtained by using digital marketing techniques to promote their products and services. 30% intend to spend part of their budget from traditional to digital marketing strategies. Indeed multibrand companies that use digital marketing are 28% more likely to generate higher revenues.
Multibranding is the marketing of two or more brands belonging to the same related category by a company. This allows companies to have more visibility in the market and leave less room for competitors. In these cases, digital channels allow them greater digital peer-to-peer experience, direct and effective in which the consumer is able to move from client to fan, this was unthinkable before. This also means that customers have more power and tools to promote the brand or to complain; the Digital Age is forcing manufacturers to provide better services.
In fact 90% of users rely more on the opinion of other users, the brand should promote and favor the channels in which they have good comments and show their closeness to customers, and interested in the opinion and ratings on their brand and services.
eCommerce
For a multibrand company one of the biggest advantages is the e-commerce. Through these platforms, different brands collaborate with each other by selling their products and helping to develop their own brand in internet advertising through their own social networks. The benefits to these companies can be important:
– Savings in IT budget to develop a single online store.
– The necessary investment in online marketing will be less since it is centralized in a single model for all brands.
– For brands, the virtual store is a flagship store open 24 hours a day.
Finally, the digital marketing is a step towards the internet of things. We are connected in an age where technology locates us, moves, surrounds and affects our communication and behavior.
Interested on digital marketing? Contact us at Innofis to study your case and see the best way to benefit from it.
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