One of the present challenges of a wide range of industries, (wholesale, retail, banking, …), is adapting its existing technology base, build over a long period of time, and core to its business performance and planning, to a fast moving target of new channels and devices in the digital world.
The digital revolution has changed the conventional channels to reach partners and customers and added new ones, mobile devices, tablets, social platforms, …, all that stresses the importance of a strategy to adapt the business model to the one that customers are expecting.
These new trends require the companies to identify and meet the challenges of a rapid changing environment without losing the already safe and prove approach of existing backends and products that have work over the years and define the core technology of the company.
A digital backend offers the possibility to build on existing company technologies and adapt the business offerings to this new changing environment reducing the impact on the core systems that may remain unchanged.
What a digital backend integration offers is:
- Omnichannel approach: Existing channels can be integrated in the new consolidated approach to customers services and new channels can be added and developed fast, reliably and independently based on business needs without affecting core systems.
- Consistence experience: Integrating the company digital platform in an unified backend allows to deliver a consistent experience across all targeted channels.
- Data collection and analysis: Digital backend allows to collect data from multiple channels (web, mobile, retailers, …) and analyzed it to provide a better approach to customer needs and business goals.
- Integration with external services: Easier integration with growing services from third parties such as push notification for marketing campaigns or integrating the business services with customers social media interests.
Conclusion
Business approaches and customer expectations are environments that are rapidly changing with the new technologies, from mobile revolution to the new wearables trends the customers expects new interactions and offers not only for new technology companies but from traditional enterprises too.
The capacity to adapt to these new challenges and reach a new and consistent customer experience requires a strong knowledge of new technologies and a flexible roadmap to adapt strategies in short time.
At innofis we work to provide a solid digital backend integration experience to business holders as well as customers, ever expanding to new territories such as the previously mention wearables to keep the product offerings up to date with current and future technologies.
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